If we are talking tyres then no conversation is complete without the influence of brand value, especially when it has a history of more than 100-years! Pirelli is a legend with a philosophy of being pioneers in innovation and keeping to the forefront of the tyre industry.

Since 1908 when the “P” logo was introduced, it has been the sign of designer quality and it is seen today in the structuring and performance of Pirelli P Zero Rosso tyres.

Innovative technology

Offering value and quality gained from over 40-years in the global Premium market segment, this is a manufacturer that has established a leading presence in product technology. It is added to by the experience and expertise of associated car manufacturers and their supply of original equipment.

Pirelli P Zero Rosso

Arising from evolution within the sports-cars market have been a highly-developed electronic comfort management systems. Designed to enhance vehicle safety and comfort, they are today fitted as standard features. These specialised developments have in turn motivated legislation regarding the limiting of acoustic pollution.

With a policy of meeting motoring needs, a tyre was created, which became a benchmark in ultra-high performance tyre technology. Satisfying the demands of our present-day motoring demands, are the Pirelli P Zero Rosso tyres .

The benchmark

Offering asymmetric design supported with wide longitudinal channels, it boasts a laterally divided tread pattern with three determined elements. Each one is designed to apply a particular aspect related to overall performance. They are elements that extend from tough outer shoulder blocks and a semi-slick central rib that provides curved transversal grooves and to extended open inner shoulder.

It is a new Pirelli tyre history in the making and you can be part of it!