Seoul, Korea, April 2, 2020 – Leading global tyre maker Hankook Tyre has been recognized by one of the world’s most prestigious design awards, the Red Dot Award 2020, for multiple products in the product design discipline – Hankook i*pike RS2, Hankook Dynapro AT2, and Hankook Dynapro MT2. The Red Dot Award is given out each year to Industry leaders who have designed the best and innovative products of the year.
Receiving awards for winter, all-terrain, and off-road tyres, Hankook once again proved its competency all around. One of Hankook’s representative winter tyres, Hankook i*pike RS2 is a Nordic studded winter tyre with greatly improved grip performance to maximize driving safety on snowy and icy roads. Designed to deal with even the harshest winter driving conditions, the optimized snowflake-shape stud provides a remarkable performance and the flexibility of these studs provide high controllability.
Hankook Dynapro AT2 is an all-terrain tyre that delivers a superior blend of all-around performance. The Dynapro AT2 boasts an innovative multi-directional tread design that ensures stronger traction in wet, winter and even in off-road conditions. Hankook Dynapro MT2 is focused more on off road driving, with its unique Terrain Strike Tread Design. With an aggressive, high-void tread pattern, the tyre is optimized for traction in mud, dirt, rock, sand and gravel surfaces. These two tyres have undergone improvements in design that has had a positive effect on their performance.
“We are thrilled and honored to be recognized with these awards. Technological advance have helped solidify our commitment to innovation and design quality in our tyres,” said Jimmy Kwon, Vice President of Hankook Tyre’s Brand Lab, “With the honorable global recognition, we will continue to lead design advancement for tyres through our innovative technologies.”
Hankook has a long history of being recognized for its excellence in design by some of the world’s most reputable international design awards including the iF Design Award and the International Design Excellence Award (IDEA). In Red Dot Award, Hankook was first awarded in 2001 and has since gained significant accomplishments.